Planting and developing a vine from seedling to full growth for production, cannot be achieved without many different elements in place tracking towards the same growth goals. Likewise, evaluating, educating, and equipping won’t mean anything unless both marketing and sales embrace transformation – a buyer centric mentality. Sales has to comprehend that marketing plays a greater role in new customer acquisition as well as customer life time cycle. Marketing has to visualize the buyer’s journey and effectively communicate to the buyer at their level of commitment – discover vs. engagement. Today’s buyer is now in control.
To accomplish the goal of employing a successful LeadsToRevenue Management strategy, a cross-functional governing team needs to be setup, aligning roles and applying process implementation as well as a blueprint plan to meet your organizations business objectives.